What does “up-selling” involve at Panda Express?

Up-selling at Panda Express involves encouraging customers to purchase additional items. This technique aims to enhance the customer's experience by suggesting complementary or upgraded menu items that go well with their initial order. For example, if a customer orders an entrée, staff might suggest adding an appetizer or expanding their meal with a side. This not only increases the overall order value but also allows customers to explore more of what Panda Express has to offer, potentially enhancing their meal experience.

The other options don't reflect the true essence of up-selling. While tracking customer preferences could inform better suggestions during up-selling, it does not directly involve the act of promoting additional purchases. Similarly, cutting costs or providing discounts focuses more on reducing expenses rather than incentivizing higher sales, which is the core principle of up-selling. Thus, the concept hinges upon proactively inviting customers to consider more options rather than merely adjusting pricing strategies.