How is customer feedback primarily collected at Panda Express?

Customer feedback at Panda Express is primarily collected through surveys and comment cards because these methods allow the restaurant to systematically gather insights and opinions from customers. Surveys can be designed to cover various aspects of the dining experience, including food quality, service, and overall satisfaction, providing valuable data that can be analyzed to improve operations and customer experience.

Comment cards serve a similar purpose, as they offer customers a straightforward way to express their thoughts and suggestions during or after their visit. These tools enable Panda Express to capture quantitative and qualitative feedback in a structured manner, leading to actionable changes based on customer preferences and expectations.

Other methods, such as phone interviews or social media, while useful, may not provide the same level of comprehensive data collection or systematic feedback that surveys and comment cards offer. Personal interactions can be valuable for immediate feedback but do not create a consistent or scalable approach for gathering customer opinions.